A Monthly Meditation on Branding and Language From Your Favorite Copy
Shop, Editorial
Emergency
#31 (Aug. 28, 2009):
Pour Some Sugar on Me
With the end of summer upon us, we celebrate some sweet
indulgences. So prepare your system for an intoxicating take on terroir (from our guest sommelier);
a tour of cupcakes that have made us swoon; and the seductive soundtrack to a noir film not yet made. Try to
keep it all down as you regard the latest unpalatable vintage of Not Our Clients.
Wine Words: The Terroirists Win
Before making a wine habit an occupation, guest contributor John Nugent managed online marketing productions for pharmaceutical clients and for JibJab Media in Brooklyn, working with
going concerns like Nickelodeon and Kraft. Before that, he met his wife/co-owner of Colorado Wine Company, Jennifer Morgan, at a sinking ship of
a dotcom in L.A., where the two shot Nerf guns and rode motor scooters through the cubicles right into each other's
arms.
At a time when the cupcake craze has prompted all manner of ante-upping, rococo touches (bacon garnish,
persimmon-conserve filling, liveried footmen with silver platters, etc.), Joan's vanilla is a testament to the power of
less.
Singer-songwriter and multi-instrumentalist Linda Good's new album, "Love Is a Curious Thing," caresses a panoply of musical modes:
sparkly pop, surfy rock, wistful balladry, nervy electronica, minimalist new-wave, Latin jazz and plenty more.
But its primary palette is a glossy shade of noir.
Virtually every song conjures the foreboding and mystery one might encounter in a classic pulp novel or
beguiling black-and-white detective flick. This enticing, dangerous atmosphere — with its distinct
undercurrent of melancholy — suits Good's sweetly aching voice (and cinematic compositional instincts)
perfectly.
Not Our Clients: Copywriting While Sloshed Edition
How fortuitous to find this besotted bit of catalog copy, which correctly uses terroir, like this month's guest columnist and wine authority, but stumbles shortly thereafter (no doubt reaching for "imbued"):
Looks like someone imbibed before writing this.
If you're up for another round or three of Chateau NOC, stumble on down to the Not Our Clients cellar.
Have you sampled some text you'd like to send back? Let us know:
If it ends up in our next tasting, we'll send you an iTunes Music Store gift card you can use to download your favorite drinking songs.
Editorial Emergency
puts
words in your mouth.
Assuming
you're a marketer, creative, lifestyler, publicist,
artist and/or do-gooder who wants to connect with and persuade
consumers. We've worked for
these kinds of
clients on this kind of
stuff.
In case of editorial emergency, break glass and call ...
(323) 259-5876 e-mail: surf:
www.editorialemergency.com send checks: 2062 Panamint Drive, Los Angeles, CA 90065
Before making a wine habit an occupation, guest contributor John Nugent managed online marketing productions for pharmaceutical clients and for JibJab Media in Brooklyn, working with
going concerns like Nickelodeon and Kraft. Before that, he met his wife/co-owner of 
What follows is a writing experiment, designed to see how the ardor of my copy might persuade
someone (you, for example) to make a purchase.
Singer-songwriter and multi-instrumentalist 
