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For this innovative, interactive online holiday promotion, colorful cartoon characters queried shoppers, helping them winnow gift options and injecting levity (and even a touch of absurdity) into the seasonal grind. EE conceived character profiles; put words in the mouths of Cornelius the Nutcracker, Beckett the Bear, Josh the Rocking Horse, assorted gingerbread men, elves and others; and penned pithy e-card messages from the animated ensemble.
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