A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#57 (March 2012): We Imply; You Infer.

In this episode we spring forward with a nifty primer on imply and infer, tap into the TWIG Touch Dictionary and dispense a dose of Not Our Clients that's sure NOT to cure what ails you. As you'll no doubt infer, it's a veritable feast for word nerds.

Infernal Implications

ImageAs with most of the high (hobby)horses you've seen me up on, confusing imply and infer impugns your credibility as a writer and a speaker. However sound your argument, the listener is likely thinking, "Well, jeez, this gal doesn't even know the difference between imply and infer — why should I believe a word she says?"

Since I don't want you to look bad, I applaud any source that effectively explains the difference between the two. The TWIG Touch Dictionary endeared itself to me for this alone:

Read the rest here.

TWIG Touch Dictionary: Interactivity Re-Defined

ImageWay back in the analog days, I took pleasure in dictionaries. I loved randomly riffling the whisper-thin pages of my disintegrating, red-bound Webster's, soaking up the arcana in my dad's weathered Funk & Wagnalls, and seeing where I landed.

Later came the two-volume condensed Oxford English Dictionary, the veddy proper case for which featured a drawer containing a magnifying glass — indispensable for reading the impossibly fine text required to fit this massive undertaking into a pair of hulking hardbacks. Its capacious etymological detail and timelines of word usage offered great, rolling fields of context. Clicking through Merriam-Webster.com, though convenient, never seems to afford the same sense of discovery.

Read the rest here.


Not Our Clients: War on Drugs Edition

Whoever was in charge of the on-screen crawl at Good Day L.A. definitely needs a med check.

Side effects may include spelling-related hallucinations.
(Thanks to Sue Mount for this formulary folly.)

Unhealthy language making you ill? We've got the Rx: This e-mail address is being protected from spambots. You need JavaScript enabled to view it If we display it in the cabinet of curiosities known as Not Our Clients, we'll send you an Amazon.com gift card, which you can use toward a pill splitter, a prescription-bottle magnifier or a down payment on the Physician's Desk Reference.


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Assuming you're a marketer, creative, lifestyler, publicist, artist and/or do-gooder
who wants to connect and persuade.
We've worked for these kinds of clients on this kind of stuff.

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