A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#32 (Sept. 25, 2009): A Tweet of Evil

In this issue: a Twitter apocalypse, how trying to sound smart can be hell and a possible sign of Armageddon from the Not Our Clients files. The devil's in the details — read on.

Tweeting the End Times: Supernatural Branding

ImageThis is another story of Twitter, about which you've likely already heard a lot. But this particular tale of the tweet is an object lesson in how the "micro-blogging" bellwether of social media can boost an entertainment property — but not always in ways that adhere to corporate priorities.

Much pop-industry talk about using Twitter, Facebook and kindred sites for promotional purposes misses a crucial point: These are unpredictable, organic, user-driven phenomena.

Read the rest here.

Don't Get Smart

ImageIt really bugs me when I hear someone use the word "individual" when all they mean is "person." It happens a lot with law-enforcement spokespeople. They also tend to say "vehicle" when they could say "car" or "truck."

I don't think they talk like that when they're hanging out at Dunkin' Donuts; I think they only talk like that when they're facing an audience. And I think they talk like that when they're facing an audience because they're concerned they might not sound sufficiently official or authoritative or, I suspect, smart.

Read the rest here.

Not Our Clients: Custermer Service Edition

Someone went to the trouble and expense of having this sign designed and printed — and was therefore firmly confident in its spelling.

The custermer is always rite.

Oh, would that we could tow away the agita we feel when looking upon this and other entries in the Not Our Clients impound lot. There's always a parking space for your contributions, though — just follow the information superhighway and exit This e-mail address is being protected from spambots. You need JavaScript enabled to view it Thanks to Jeff Norcross of Jamison, Pennsylvania, for sending this in; he'll be driving off with an iTunes gift card.


Editorial Emergency puts words in your mouth.
Assuming you're a marketer, creative, lifestyler, publicist, artist and/or do-gooder
who wants to connect with and persuade consumers.
We've worked for these kinds of clients on this kind of stuff.

In case of editorial emergency, break glass and call ...

(323) 259-5876
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
surf: www.editorialemergency.com
send checks: 2062 Panamint Drive, Los Angeles, CA 90065

Explore our monthly e-zine, Editorializing,
in the privacy of
your own in-box.