Image"I'm drunk and thinking about grammar."

So begins an e-mail from one of our loyal readers. Don't misunderstand — we at Editorial Emergency do not recommend mixing grammar and alcohol. But, in the words of a recently ejected government official, stuff happens. For this particular correspondent, a tipsy moment inspired a remarkably cogent observation: "I suddenly thought: I haven't received a newsletter from Editorial Emergency in a good long while. When was the last time you sent one out?"

Let us answer soberly: It's been a while. By way of explanation, EE has been busier than ever, crafting blurbs for businesses, Web copy for widget-makers, newsletters for nonprofits, marketing materials for musicians and even press releases for protesters. But we were bound and determined to send you this latest, jam-packed edition of Editorializing before Thanksgiving.

Here it is: The Branding Issue. You'll read about the basis of branding in language, the cultivation of a decades-old entertainment brand, political branding, candy brands and a remembrance of personal branding, among other brand new, brand-tastic developments. It's a regular brand-a-palooza! While you're here, stop by the Not Our Clients lounge for a fresh round of editorial errors — were these people drunk? — including this gaffe from TV coverage of the midterm election:

Image
One day you're on top; the next, they don't even spell your party's name right.

We'd like to take this opportunity to thank our clients for helping EE grow. It's a pleasure to collaborate with you on the language that defines and advances your brand.

Do you know someone who'd like to receive Editorializing and learn all about the magic of EE? Just send them the link to the "subscribe" page and then This e-mail address is being protected from spambots. You need JavaScript enabled to view it ; we'll send you some nifty EE swag.

And please, enjoy this issue of Editorializing responsibly.

Credits: The image at the top of this page is Rebecca Jordan's painting "The Red Room."